Make Sure Your Company Stays Ahead of the Competition

I want to assist you in seeing your business not only succeed, but to Exceed Expectations!  Nothing would make me happier!  It would please me immensely to be a part of making that happen! Below are the services I offer.

Quality copy for the website is a must have as it is a key element to make your website successful.

In addition to healthcare, I also do mortgage banking content writing if so requested.
Even though not related, I have over 14 years experience in this business. I also have a passion for cooking, kitchen equipment and pets which I can do copywriting.

Content Marketing is big now and your website is part of that equation. It must be of excellent quality and make your customer want more information.  I use a Content Optimization Framework which establishes the Core Purpose of your company’s web content, Aligns all content across all platforms to support that purpose and Optimizes all web content to keep it on purpose and aligned.

Content needs to have a purpose and be optimized to ensure that it is on-purpose. Simply, it can make a huge difference between a website that is greatly successful in converting customers that come to your website into sales or a website that is just a jumble of content that goes no where.

The website layout can help or hurt your business.  You must understand how potential customers read online.  First they look to see what your website is about, looking only at the top 1/3 of the page, 80% of users do this and they tend to read in an F – shaped pattern looking above the fold, which is what they see without scrolling down.  If they can’t find out if it is what they are looking for and where to go to get it in the first 3 minutes, they are gone and probably will never return.

Compelling headlines must be used and good SEO keywords so clients can find you, used sparingly they can beat your competition, along with interesting articles and or product descriptions, new happenings, awards and more.  Most of all, everything must be based on what you can do for or how this helps your customer!

Case Studies

Nothing helps sell a product like customers promoting your item or service. It helps provide proof and helps clients build trust.  You need to use these in almost all your written marketing.  Let your customers be your marketing advocate.  Do you not have someone to interview your customers or don’t want to.  A copywriter can do this for you.  Think it is too hard to get approval, takes too much time.  Think again–I can give you hints to take care of this process quicker and simpler.


You want to keep in touch with your customers on a regular basis.  Let them know what is new, what is improved, have you been nominated or won an award recently, what is coming and offer tips or answer questions they have had.  You want to pop up in their minds periodically by sending that e-newsletter to them.  You can plan these and other copy ahead of time using an editorial calendar.


It is a researched fact that blogs bring more customers to your site. If you are a B2B business up to 70% more leads are possible. They can be about your services or products or information related or not related at all.

Emails and Autoresponders

First and foremost email subject lines must engage the reader instantly–or they move on or delete without reading.  You must style your emails for the particular part of the sales funnel they are in.  You do not want a customer to get an email trying to sell them something they already bought from you. Remember customer centricity!

The emails once they open and read must also state the facts short as possible.  Customers don’t have a lot of time to read emails.  That means the emails must be compelling for them to take the next step. Call to action emails are important.  More than 50% make a purchase due to an email.  90% of consumers go online everyday to receive and send emails. (Exact Target)

Landing Pages

You have to have something inviting to click through to those ads you use or emails and autoresponders you send.  The whole idea is to have the customer click the button to make the purchase through the sales funnel.  Once again you need to use eye catching, well spoken, intriguing landing pages to get the customers to that sale.

Social Media

Your business must remain connected to the potential customers in order to turn them into paying customers.  One of the best ways to draw customers.  Businesses use different Social Media depending on what their business sells and who their customers are that typically would buy from them. Social Media use is becoming more common among B2B businesses.

Email me at or give me a call at (515) 329-4773 to discuss your project today!  Thank you for your interest!

Bonnie Schooler                                                                                        




Web Copy Specialist Intensive Completion



American Artists & Writers Inc.   

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